Circana

Consumer Insights Specialist

2022-2023

This is where I currently am employed post the merger of NPD and IRi to create the worlds leading advisor on the complexity of consumer behavior. At Circana I am on the consumer insights team focused in the food and beverage consumption space. In my day to day I partner closely with clients to help them answer complex business questions using our consumption panel.

The NPD Group

Account Associate, Food & Beverage Consumption

2020-2022

I worked with clients in the US food and beverage industry helping them generate data-driven consumer insights. Helping publish industry-leading reports that identify, create, and visualize critical insights and takeaways on topics such as trends in health and wellness, forecasting key dayparts, and inflation tracking. Additionally, turned data into powerful fact-based stories by using data analysis and visualization tools, finding critical insights, writing powerful concise stories, and presenting these to clients

Teal Seals Design & Marketing

COfounder/Digital Strategist

2020-Present

Teal Seals is a co-op founded in the middle of the COVID-19 pandemic by three friends who had recently graduated from Temple University. Having years of experience working together on a variety of projects they are able to provide an amazing experience and product. Teal Seals aims to help small businesses stand out amongst the noise online and have their voice heard. Teal Seals wants to help small businesses and individuals put their best foot forward online. Assisting companies that are moving online for the first time, or providing unique competitive advantages to companies trying to get an edge.

DNA FOR INSTA

Content Strategist

2020

I worked for this social media analytics company as a marketing intern. I got to create a number of email marketing campaigns, developing strategies for boosting customer retention. Additionally, I helped audit different features of the application in an effort to optimize user experience and run a variety of different paid social ads. I got exposure to influencer marketing for the first time; getting to help choose influencers to best reach our target market.

Elevate Health

Marketing Consultant

2019-2020

I was brought on as a marketing consultant for elevate Health & Performance after I met them through an entrepreneurial marketing course. I provided them with multiple forecasts and analysis, in effort to identify how to best improve the business. I helped implement an improved experience for customers using our mobile POS (point of sales) system. Then helped launch a variety of automated marketing campaigns to help improve retention and increase growth.

Temple Esports

PR Manager

2019-2020

Managed the PR & Marketing team for Temple Esports. I have helped plan and executed numerous different Esports events both online and in-person ranging in size from 20-100 attendees. I am working with Temple and members of N3rd Street Gamers to help bring more of an Esports scene onto our campus, and grow the existing community. I have facilitated meetings, discussing what Esports is and what it looks like on at Temple with a variety of senior Temple Staff. Also, promoted 10+ esports teams through different marketing outlets, and managed a 15 person PR Team.

The Hub of Topeka

MARKETing Advisor

2015-PRESENT

The Hub of Topeka is a collective boutique in Topeka Kansas focused mainly on women’s clothing and apparel. I have assisted in marketing efforts and counselling over the last five years. Projects include:creation of a website, social media optimization, logo rework, content calendar, photography, and the launch of various marketing campaigns. My work is largely advisory only working hands on with back end systems of certain marketing software’s.

PSU University Housing 

RESIDENT ASSISTANT 2016 SCHOOL YEAR

If you have never been to college and observed what an "RA" does then, let me some it up for you. They are babysitters for the Freshman, security for the dorms, and marketers for literally every single student organization on campus. It was eerily similar to my job as a camp counselor and I believe that was something they looked for when hiring because almost half of our staff had been a camp counselor of some sort at one point or another. The job itself was asking a lot of me because I was already an athlete, and in a bunch of clubs, so to throw this in the mix really made my time management skills improve. I grew up a lot in the year I did this because it forced you to be an authority figure, as well as a friend to at least the 30 guys on my floor; which is a really odd sort of grey area that you have to balance. When there where problems in the dorms people would look to you and I had to manage a number of high stress situations that ranged from alcohol poising to suicide prevention.  

YMCA

SUMMER CAMP COUNSELOR

2015 & 2016

Nothing puts a smile on your face quite as much as helping underprivileged and handicapped children, and this job was just that. I worked with children ages 6-10 that came from all walks of life, helping give them an escape to really be themselves and express themselves. I ran day to day activities for the camp which included preparing games, organizing lunch, and if there was a trip scheduled for the day making sure we where prepared for the chaos of traveling with 50(+) plus kids. In 2015 I was given the title of camp counselor of the year, and in 2016 raised over $500 dollars for the kids so they would have equipment to play with when we weren't on a trip. This was a very fulfilling job and I wouldn't trade some of the moments I had there for anything.