PROJECT PORTFOLIO
Peloton Marketing Strategies & Recommendations
Peloton Strategies (2020)
The capstone marketing course at the Fox School of Business, Marketing Strategies, paired us with a company for the semester to act as marketing consultants. We provide detailed forecasts and analytical frameworks, and used that information to create recommendations for our company. The video above is a recording of our final presentation to Peloton.
McDonald’s Strategy Recommendations
Mcdonalds (2020)
The capstone business course at the Fox School of Business, Global Business Strategies, assigned us to work with McDonald’s as our final project. Using data from a the Harvard Business Review on the company we created frameworks such as the SWOT, PESTLE, Financial analysis, and balanced scorecard to guide our recommendation to the company.
Super Bowl Advertising Research
Anhueser-Busch Market Research (2019)
This was a project for Market Research designed to test our ability to conduct first person market research, and turn that data into recommendations for companies. Our company was Anheuser-Busch and we conducted research to try to judge the effectiveness of their recent Super Bowl ads.
Elevate Health & Performance Recommendations
Elevate Health Marketing STRATEGIES (2019)
This was a semester long project that paired us with a local business, elevate Health & Performance. The goal was to address specific marketing problems they were having and create detailed instructions on how to fix them. Below are links to our recommendations to elevate Health.
Good Karma Cafe POS Change
Good Karma Cafe (2019)
This project was for Business Communications, the purpose was to suggest a specific improvement to the company you were currently working at. I was working at Good Karma Cafe at the time and after talking with the owner concluded that we should change our POS system.
Temple Esports Newsletter
Temple Esports (2019)
As the PR manager for Temple Esports I sent out monthly updates using MailChimp on events, match results, and a variety of other things. The link below is the actual Newsletter sent out in November. All content and copy is not directly my own, I managed a PR and marketing team that helped with these.